Campaign Strategy and
Design - Rules Club Wagga
Campaign Design
Key Messaging
Print design
Digital design
Production
The Rules Club needed to communicate an upcoming massive giveaway and get the promotion across to all the members effectively. An exciting $10,000 holiday is on offer, and the aim was to build a campaign that resonated with their audience, helped people see the offer straight away, understand how to take part, and feel a spark of imagination about the prize.
To deliver the brief I developed the key messaging in a positive, grounded tone. It needed to reach a broad demographic, so I anchored everything to a single shared idea: in a cost of living squeeze, a $10,000 holiday is a genuine escape. The wording invites everyone to picture the break, then shows exactly how to enter.. That idea set the order of information so the promise lands first, the steps to enter are clear, and the essentials are easy to find. The language is plain and direct to keep the path to entry clean and simple.
The design system had to work across many touchpoints, catch attention, and read easily. Type sizes and contrast were set for real viewing conditions, and a consistent grid keeps everything together. The campaign is now live across posters for walkways, large pull up banners that anchor the space, a banner for the bowls green, table tents where people have time to read, and TV graphics that hold up on screen. The web page and social media posts mirror the same flow, so moving between print and digital is simple.
Production was handled end to end, including sourcing and ordering all items and delivering optimised digital assets. The result is a cohesive campaign that lands with its audience, uses language that stays on brand for the Rules Club. It captures the excitement of a big prize without the noise.
I’m excited to see the lucky winner announced! What an amazing prize!
It’s running till 30th Nov 2025!
