creating websites with thoughtful design effective brand messaging intuitive user experience
Your website is one of the most important tools your business has - and it should feel like it belongs to you. I design custom websites that are built around how your business works, how your audience thinks, and how your brand needs to show up online.
This isn’t about cramming everything onto a page or ticking boxes for the sake of it. It’s about designing something that’s structured, usable, and genuinely useful - for you, and for the people you want to reach. The result is a site that communicates clearly, feels aligned with your brand, and is easy to manage day-to-day.
Most of my clients are running businesses and need a website that is custom-designed around their brand and business, functions seamlessly, delivers a clear and intuitive user experience, supports navigation that encourages engagement, and doesn’t require a steep learning curve to maintain. The goal is to give them a professional, well-designed presence online - one they can feel confident using and updating, with flexible support available if and when they need it.
Working with Arty Crow
Every website project starts with getting to know your business. That might mean a discovery call, a deep dive into your content, or even visiting your business in person. From there, we map out structure, gather content, and begin design.
It’s a collaborative process, but it’s guided. You don’t need to have it all figured out before we start — part of the value I offer is helping you shape what you want to say and how to present it. Some clients come to me with full content, others with a folder of notes. Either is fine. The goal is always the same: a website that feels right, works properly, and speaks clearly to the people you want to reach.
Arty Crow is a one-person studio - which is very much a strength, not a limitation. My clients work directly with me from start to finish, with no handoffs, no confusion, and no disconnect between design and the end result. You’re not left waiting in a queue or bounced between teams. You work with a designer who understands your business and delivers a website that’s built to complement and support it.
For larger-scale projects, I often collaborate with other trusted designers and developers to manage the workload - a setup that allows me to work on larger scale projects while still maintaining creative control.
Why I Use Squarespace (And Why It Works)
There’s a lot of noise out there about which platform is “best.” WordPress was once the industry default - but that’s no longer true for many of the businesses I work with.
I’ve worked across a wide range of website platforms and, over time, I’ve developed a clear view of what works for the kinds of businesses I typically work with. I don’t work with WordPress anymore, simply because it hasn’t been the right fit for my clients - many of whom have come to me after struggling to maintain their WordPress site. Ongoing plugin updates, confusing dashboards, or needing developer help for small changes often make it unnecessarily complex for content-led business sites. Often for them it’s like bringing a tractor to a job that only needs a wheelbarrow.
I specialise in Squarespace (and Shopify for eCommerce) because these platforms have robust editing capabilities that allow me to design fully customised sites. It’s a platform I trust for my clients because it balances design flexibility, functionality, and ease of use - creating smart, strategic websites without unnecessary complexity. It cuts through the noise and focuses on what actually matters - a site that looks good, performs reliably, and is simple to manage. Squarespace is fully hosted, updates automatically, has strong built-in SEO tools, and offers a clean, intuitive backend that makes day-to-day management easy. It powers millions of websites worldwide and continues to evolve as a design-forward platform.
What's Included
An audit of your current or previous website (where applicable), identifying areas for improvement and opportunity
A fully custom layout and design for your brand
Responsive design optimised for both desktop and mobile
Strategic site structure and user experience planning
Image optimisation and visual content formatting
On-page SEO setup, including meta data, page titles, heading hierarchy (H1, H2 etc.), and foundational optimisation
Seamless integration of your branding (or brand design if I'm creating that too)
Content formatting and population
Integration of key features such as social media links, contact forms, mailing lists, course platforms, and more as required
Launch support and post-launch handover
Additional services such as photography, copywriting, or digital strategy can be integrated as needed.
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It varies depending on the scope and how quickly content is ready, but once booked in, most websites take on average between 4-8 weeks from start to finish.
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Yes and No - If you have content ready then great! If not, I help you plan and gather what’s needed. If you don’t already have branding, photography, or content, we can discuss your options.
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Squarespace for most content-led business websites, and Shopify for eCommerce.
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Yes - both Squarespace and Shopify have user-friendly backends that let you make updates without needing a developer.
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Yes - payment is usually split over 2 or 3 milestones across the project timeline.
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All websites are custom quoted, but as a guide, most projects start from $4,500.
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No problem at all - I’ll guide you through everything step-by-step and make sure nothing feels overwhelming. If you're nervous about using or updating your website afterward, that’s completely normal - and you won’t be left on your own. You also may not want to do it yourself - in both cases, I offer post-launch support, optional training, and ongoing maintenance. Plus, I’m usually always just a phone call away if you ever need help.
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Yes - all websites will need a domain name (billed annually) and a Squarespace or Shopify subscription (billed monthly or annually). I’ll explain the costs up front once we know what level of functionality you need and set everything up as needed.
FAQs
Not the Right Fit?
If you’re looking for something fast, cheap, or “just a quick page,” I’m probably not the right fit. My work is considered, custom, and grounded in ideation and design thinking. I take the time to get it right - so the end result reflects your business effectively from the start.
That said, if your project genuinely requires a highly specialised or complex build - such as advanced integrations, large-scale systems, or specific technical builds that require a dedicated backend developer, I’m happy to refer you to a trusted developer who works in that field every day.