Illustration

Social Media Ad

Animated GIF

Ads & Campaign

Webpage Design

Ad Campaign

This core of this project was to look at an issue of sustainability and create an awareness campaign. Food waste is an important topic and something that is within the reach of all of us to control what we do to reduce it.

The campaign is designed to be rolled out online. The GIF and social media tiles all link to a designed webpage that provides information and awareness. There is scope to use the images in print as well.

Illustration was used to implement anthropomorphism which is a very big word for a technique to help viewers feel more connected to the content.