Design Solution

Package Design

Illustration

Photography

Product Package Design

Full Circle Coffee Roasters have developed a new line of drip bags to add to their range. The brief was to create a unique design that reflects the highly rated quality of their coffee, as well as fun and a sense of adventure to emphasise the advantage of drip bags for adventure enthusiasts and travelers. The illustrations work to communicate the many uses of drip bags, and to give it that friendly vernacular vibe. The dark moody block-design that strong sense of rich coffee.

The design solution was to create one universal design that caters to a variety of flavours, and that will also accommodate product development in the future. The result I came up with was creating one label design for the main production, and then a supplementary smaller label design that attaches to the back that the client can alter themselves as they need.

The branding was finished off with a photoshoot by my sister brand Justine Brentnall Studio, curated in a dramatic moody style to put the new product ‘on show’ and capture a sophisticated look that shows the consumer they can have quality roasted coffee on the go! These are definitely a game changer for any outdoor enthusiast, travelers, tradesmen, remote workers, or anyone!!