Design Solution

Package Design

Illustration

Photography

Product Package Design

Full Circle Coffee Roasters launched a new line of drip bags to expand their range, offering a practical way to enjoy quality coffee anywhere - whether you're camping, travelling, or just between jobs. The brief was to create a design that held onto the premium feel of their core brand, while also bringing in a sense of fun, accessibility and adventure.

The design uses friendly, illustrated scenes to reflect the versatility of the product — pairing the relaxed vibe of everyday coffee culture with the rugged appeal of brewing on the go. The moody, block-based layout grounds the visuals and ties everything back to the richness and quality of the roast.

To simplify production and make room for future product development, the solution was a two-part label system: a universal front design, paired with a smaller interchangeable back label that the client can customise as needed for flavour variations.

The project was finished with a custom photoshoot by Justine Brentnall Studio, styled to be rich and dramatic -showcasing the drip bags in a way that feels elevated but approachable. It’s a strong brand extension that bridges everyday practicality with specialty coffee culture - and a product that speaks to outdoor enthusiasts, travellers, tradies, remote workers, and anyone in between.