Leddin Build
Logo Design
Brand Guide
Google Business Profile
Google Website
Starting a business is an exciting yet challenging step, especially in the construction industry, where reputation and trust are everything. Leddin Build is a startup builder in Wagga Wagga ready to carve out their own path in the industry. Specialising in quality homes, renovations, and contractor collaborations, Leddin Build is built on reliability, precision, and strong communication. To establish a professional presence and attract the right clients, a well-designed logo and online branding were essential.
Visual Identity
Leddin Build needed a strong, modern identity to reflect its values and approach to building. The result is a bold and clean logo that speaks to the nature of the business.
Typography & Composition: The initials "LB" are set within a solid, structured circular design. This shape represents unity, precision, and a sense of completeness - key attributes in any building project.
Monochrome Aesthetic: Black and white create a timeless, professional look. The contrast ensures high visibility and adaptability across different mediums, from business cards to signage and digital platforms.
Modern Yet Approachable: The combination of clean lines and bold typography conveys both strength and trustworthiness. It aligns with Leddin Build’s commitment to quality craftsmanship and clear communication with clients.
Establishing an Online Presence
A strong brand identity isn’t just about the logo—it’s about how it connects with potential clients. To support Leddin Build’s launch, I set up a Google Business Profile and a Google Web Page, two crucial tools for any new business looking to establish credibility and reach local clients.
Google Business Profile: This helps Leddin Build appear in local searches, showcase services, collect reviews, and provide essential contact details. Having this profile ensures that clients can easily find and engage with the business online.
Google Web Page: A simple yet effective online presence where potential clients can learn more about Leddin Build’s work, values, and services. This acts as a perfect starting point before expanding into a full website.
A Strong Foundation for Growth
With a solid brand identity and an online presence in place, Leddin Build is well-positioned to attract and engage clients who value quality and precision. This branding approach ensures that from the first impression to the final handshake, Leddin Build is recognised as a trusted name in construction.
For startups like Leddin Build, the right branding is more than just aesthetics - it’s a way to communicate expertise, build trust, and create a lasting impression. This project was all about capturing that essence and setting the business up for success from day one.
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