Developing a logo with an icon makes it a versatile option for being able to apply it in various versions depending on the application being used. Exampled here is the breakdown of images supplied to the client.

Orange was chosen as the primary brand colour for it’s ability to uplift, energise, and excite. It is welcoming and mood-lifting and is known to encourage conversation - the perfect embodiment for learning to speak a new language! The colour palette as a whole was curated to be reminiscent of the beautiful Italian seaside homes, alluding to the exciting feeling of impending fun and travel,

Alternative Concept

The brief for this project was very broad in terms of design specifications. The slate was completely blank! In this instance two very distinct concepts were designed as a way of narrowing down the design direction. Below is the alternate design concept which didn’t end up as the final design choice, but hit the brief none the less.