Logo Design

Branding Style Guide

Business Card Design

Social Media

Web landing Page

Small Business Branding

Sophey Humphries Drafting is a local business with a vision for innovative and sustainable design that serves the people and communities of regional areas. Drawing upon her innovative spirit, the concept for the logo was built around crafting a unique design that is new and contemporary whilst still maintaining a balanced and functional form. The colour pallet was curated to symbolise a feminine power matched with sustainable and smart design, and to foster a positive, approachable essence to the brand.

The touchpoints all reflect the easy no-hassle approach to service that Sophey gives to her clients. Sophey is building a business that is people focused and delivers innovative designs to help bring each of her clients vision to reality. The branding package has been effectively designed to communicate Sophey’s approach and I’m thrilled to have been a part of creating her visual identity - and I wish Sophey all the success I have no doubt is coming her way.