Small Business Branding

Windamere Concrete & Construction embarked on a logo upgrade to authentically capture their dynamic and rapidly expanding business. In order to maintain brand recognition across multiple touchpoints, it was essential to preserve certain elements of the existing design, ensuring consistency without undergoing a complete re-brand. The brand's original colors were retained, along with the foundational letter structure, reinforcing the desired continuity.

To convey the essence of building and construction, a compelling 3D element was introduced, emphasizing solidity and strength. These visual components were carefully integrated to project an image of unwavering durability and reliability, aligning with Windamere's core values.

The redesigned logo was crafted to seamlessly adapt to diverse mediums, including signage, apparel, social media, and stationery. Its bold, clean, and substantial design ensures maximum impact across all applications, effectively enhancing the brand's visibility.

Refreshing a design within established parameters presents an invigorating challenge. Striking the delicate balance of cohesiveness and success while working within predefined boundaries requires meticulous attention. Yet, it is precisely this challenge that makes the process rewarding and fulfilling.